When you know you need art for your walls but don't know where to start. When you're not sure why the framed mirror you purchased at home depot does not have a wire on the back to hang it. You've moved into a new home and now what do you do with your old art that no longer works? When you want your art to MEAN something and not just 'match' the sofa colour. That's where we come in. We love that stuff.